adidas Originals NMD GLOBAL UNVEILING (28 images)

adidas Originals NMD GLOBAL UNVEILING Held at Lexington Armory

NMD - EXPLORE _ DISCOVER_ EXPERIENCE. Inspired by the mobile and fast-paced lives of today’s creative minds, the global introduction of NMD marks a new direction for adidas Originals. Driven by a desire to experience. Inspired by the past but always looking to the future. When constantly on the move, objects bring meaning to a high-paced life. The adidas Originals NMD joins this selection.

The...
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adidas Originals NMD GLOBAL UNVEILING Held at Lexington Armory

NMD - EXPLORE _ DISCOVER_ EXPERIENCE. Inspired by the mobile and fast-paced lives of today’s creative minds, the global introduction of NMD marks a new direction for adidas Originals. Driven by a desire to experience. Inspired by the past but always looking to the future. When constantly on the move, objects bring meaning to a high-paced life. The adidas Originals NMD joins this selection.

The global launch held at the Lexington Armory is characterized by a conceptual presentation which embodies the signature aesthetics of NMD. This includes an installation that combines the latest technology in creative video projection with human interaction and sound design in a minimal but considered stylized setting.

With NMD, adidas Originals references recognizable design details from its iconic past and recasts them in a completely new silhouette that utilizes some of the most advanced engineering and technology the industry has to offer today. The resulting NMD design is the newest addition to the adidas Originals legacy, establishing a bridge between the brand’s storied past and its pioneering future. NMD ­– the past empowers the future.

Event Creative Direction: Etienne Russo / villa eugénie

Event Music Direction: Love Fingers
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